P&G hosted a meeting for all three businesses at their Head Office in Brooklands in October.
George Herd, Farmfoods MD, began by presenting an overview of the business, comprised of 340 stores, targeting shoppers looking for good value.
P&G then presented their strategy for 2023 and beyond, consistently focusing on innovation and improving the consumer experience in all categories.
The teams used data and category insights to understand consumer wants and needs in the current climate which helped form the basis of their growth plans for 2023. This included expanding current ranges and launching NPD. The teams continue to work closely together, with the shared goal of delighting consumers by providing leading brands, exceptional products and great value.
Our DCS, P&G and Farmfoods mutual business has grown considerably since 2019, we look forward to continuing our shared growth moving forward!